Media Evaluation - Question 3

What kind of media institution might distribute your media product and why?

We decided on Hammer been the media institution who would distribute our film is Hammer. Hammer was founded in November 1934 and is one of the oldest film companies in the world. It is synonymous with horror, however only a third of its films are Horror. Hammer is a much smaller institution unlike Warner Bros, Paramount and Disney therefore it has a much smaller budget and wouldn't be able to distribute the film to a wide range of people and may only be in a small amount of cinemas compared to Warner Bros films which are distributed in most cinemas. Dracula, The Mummy and The Curse of Frankenstein are all films which Hammer has distributed, these are all Horror films. 

If we haven't had chose Hammer, Warner Bros may have been an option to distribute our film. These were founded in April 1923, and are an American media company that makes film, television and music entertainment. It is one of the major film studios and it is a subsidiary of Time Warner. Warner Brothers have distributed films such as The Dark Knight Rises, Inception and Oceans Eleven. These are all well known films which many people have watched and are not necessarily Horror films. Warner Brothers distribute a range of different genres, this may help with Warner Bros been so well known as its target audience is much bigger than Hammer. If Warner Bros was to distribute our film then we would have a much bigger budget and better camera quality. It would also be distributed to many people on a much larger scale. 

                                                      

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