We decided that Hammer would be the media institution that would distribute our film. We chose Hammer as it is synonymous with horror, after defining the genre in Britain with classics such as 'Dracula', 'The Curse of Frankenstein' and 'The Mummy', even though only a third of its movies were Horror. Hammer is also one of the oldest film companies in the world being established in 1934.
However, even though the film company has developed successful films such as 'Women in Black' and 'The Shawshank Redemption', it is only a small institution. Therefore the budget to make our film would not be that large. This means that the quality of the film may not be as good as higher quality cameras couldn't be afforded and the budget for distribution would also be smaller, meaning the film would not be shown in as many cinemas.
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